Rick Ware Racing introduces new marketing partner to its Cup Series teams

THOMASVILLE, N.C. – On the heels of marketing partner JACOB Companies returning to Rick Ware Racing (RWR) for the 2019 Monster Energy NASCAR Cup Series (MENCS) season, the team announced today it has signed Tioga Trading Company as an associate marketing partner beginning with the season-opening Daytona 500 on Sun., Feb. 17.


The Warren, Pennsylvania-based company recognizable for its line of K2 Sauce products will build upon its local auto racing partnerships and enter the pinnacle of Motorsports – the Monster Energy NASCAR Cup Series for its inaugural national foray.

Currently available in multiple grocers across the tri-state area of New York, Pennsylvania and Ohio, K2 Sauce is looking to rapidly expand its footprint and bring “the only sauce you will ever need” to homes across the United States in time for this year’s barbequing season.

Available in both original formula and hot, all-natural K2 Sauce is gluten-free, has no preservatives and is a great alternative to BBQ sauce, steak sauce, hot sauce, wing sauce and can even be used as a stir fry sauce.

“Rick Ware Racing is excited to add K2 Sauce to our growing list of marketing partners this season,” said team principal Rick Ware. “We pride ourselves with being able to provide various marketing programs to our partners including, but not limited to, being a part of our Motorsports program.

“Having their logo on our hauler, race cars, uniforms and equipment is exciting and looks great – but what’s most satisfying about our new relationship is that RWR offers a great business-to-business opportunity for companies like K2 to participate in.

“We are thrilled to have K2 Sauce join us for the greatest spectacle in racing, the Daytona 500, and of course the rest of the year too.”

The 2019 Monster Energy NASCAR Cup Series season-opening Daytona 500 is set for Sunday, Feb. 17 with coverage on FOX, the Motor Racing Network (MRN) and SiriusXM Satellite Radio Channel 90. Event coverage begins at 2:30 p.m. (ET).

Stay tuned to K2 Sauce’s official social platforms: K2Sauce.com, K2Sauce on Facebook, @k2sauce on Twitter and saucek2 on Instagram.

Following K2 Sauce’s social media channels, fans and consumers will have the chance to sample K2 Sauce, plus embrace the opportunity to win fabulous prizes, including a chance to attend an upcoming Monster Energy NASCAR Cup Series races as an honorary crew chief.

For more on Rick Ware Racing, please “like” them on Facebook(Facebook.com/rickwareracing) or visit WareRacing.com.

Rick Ware Racing is on Twitter. Follow them @RickWareRacing.

Source: Rick Ware Racing