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About Rick Ware Racing- Where Racing and Advertising/ Marketing Work Together

Rick Ware Racing, “The Biggest Little Team in Motorsports” led by owner Rick Ware has been a staple in Thomasville, NC since 1994 when he founded the organization. The town that was once known as “The Furniture making Capital of the World” has embraced the RWR Racing Organization. Ware has been the consistent owner of at least one NASCAR Team, and as many as three truck teams in the NASCAR Camping World Truck Series. He progressed onto the Cup and Nationwide Series scene in 2005, but his true passion for Motocross was pecking away at him. “In addition to NASCAR, Rick has always loved motocross and when the opportunity arose to start a team, he took it

Stepping into Motocross and running in NASCAR at the same time? Little did Ware know that he was embarking on path that would set an advertising/marketing precedent. In 2005, Ware took on a new sponsor, ProRacing30.com, and moved them to new advertising/marketing heights by placing them in his motorsport’s programs for AMA Motocross, NASCAR Sprint Cup and NASCAR Nationwide Series.

Ware and his advertising/ marketing partners saw all-time highs in two-wheel action, winning the AMA Arenacross Championship and the WMA Motocross Championship in 2007. These successes led to an additional sponsorship agreement with BadBoy Power Drinks. “Everything came together, BadBoy Power Drinks was getting great advertising exposure, and RWR were performing like Champions; both on the track as well as marketing to the masses.” Through the RWR advertising/marketing alliance, Badboy a once small regional energy drink organization began to resemble a much larger national company, that has now become the norm for energy drink category today.

Rick Ware Racing became the pioneer of cross marketing in motorsports. Red Bull Energy Drink followed Ware’s path and moved from motocross to NASCAR as a sponsor. Joe Gibbs Racing (JGR) has positioned itself firmly in motocross with Coy Gibbs running the MX side of JGR.
The Biggest Little Team in Motorsports” is set to participate in approx. 150 races in 29 states and two countries in 2020.