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Rick Ware Racing launches new initiative with debut of East Carolina University Pirates

THOMASVILLE, N.C. – In an initiative to educate college universities with the different spectacles available in the Monster Energy NASCAR Cup Series (MENCS), Rick Ware Racing announced today that the East Carolina University Pirates will serve as the primary partner for Sunday’s AAA Drive for Autism 400 at Dover (Del.) International Speedway. With the objective of working with college universities to educate and experience NASCAR’s marketing abilities firsthand, the partnership with the East Carolina University Pirates at Dover is the first of a three-race introduction at NASCAR’s pinnacle level.

In addition to Dover, the college’s colors will fly on RWR’s No. 51 Chevrolet at the Crown Royal presents the “Your Hero’s Name Here” 400 at the Indianapolis Motor Speedway on July 23rd, followed by the final race of the regular season at Richmond (Va.) International Raceway on Sept. 9 for the Federated Auto Parts 400.

"We're excited to partner with Rick Ware Racing for three nationally televised races,” offered ECU Athletics Director Jeff Compher. “This is a unique opportunity to not only extend the East Carolina University brand but also to build on our relationship with NASCAR, a sport that has deep roots in our state. I know Pirate Nation will join me in cheering on the No. 51 car as they compete in the NASCAR Cup Series."

Team principal Rick Ware says the idea to partner with universities around the country not only brings an opportunity for the two worlds to interact in new and advantageous ways, but also draw upon a potentially expandable new fan base.

"We are extremely excited about this program and working with these great Universities from all over the country,” said Ware. “We feel privileged to carry the colors and logos of East Carolina University next weekend at Dover.

“NASCAR is a great resource for these college universities to use to promote their brand nationwide. We are very excited to sport the pride of East Carolina’s purple and gold for these three upcoming races.”

RWR marketing director Bryan Clodfelter says the team has received an overwhelming positive response from the initiative.

"This is a marketing program that allows Universities and their supporters the opportunity to experience the many hands-on sectors that a NASCAR team has to offer,” he said. “We couldn't be happier having East Carolina University join us for three race and we are eager to unload this great looking race car at Dover.

“We are also equally enthusiastic at the response we have from many other great Universities from all over the country and look forward to promoting their Universities at other races on the NASCAR schedule."

Rick Ware Racing will compete in their 11th Cup Series race of the season and first at Dover’s Monster Mile on Sun., June 4.

For more on Rick Ware Racing, please “like” them on Facebook (Facebook.com/rickwareracing) or visit WareRacing.com.

Rick Ware Racing is on Twitter. Follow them @RickWareRacing.

MEDIA CONTACT:
Lisa Ware, Rick Ware Racing
lrware@aol.com / rickwareracing@aol.com

Rick Ware Racing welcomes new marketing partner for Bristol; Richmond Cup races

THOMASVILLE, N.C. – Officials from Rick Ware Racing (RWR) proudly announced today the signing of Symbol Mattress as the primary marketing for the team’s No. 51 Monster Energy NASCAR Cup Series entry for the next two races at Bristol (Tenn.) Motor Speedway and Richmond (Va.) International Raceway respectively.

Long-time RWR driver Timmy Hill will pilot the No. 51 Symbol Mattress Chevrolet at Bristol and Richmond promoting their SleepFresh™ Sleep System.

For more than 50 years, Richmond-Va. based Symbol Mattress has been an industry leader in the bedding category; servicing thousands of retailers nationwide. After recent years of testing and innovation, the Symbol team have developed a product that is nothing short of a sleep revolution; The SleepFresh™ Sleep System.

Born from the same technology that powers climate controlled automotive components, SleepFresh™ has been track tested to deliver a perfect night’s sleep, night after night.

“We are excited to be a part of NASCAR and the Rick Ware Racing family,” said Mike McQuiston, president of Symbol Mattress. “We wish the team and Timmy a lot of luck in Sunday’s Food City 500.”

Hill, a native of Port Tobacco, MD will make his third Cup Series start at the 0.533-mile oval.

“I love short track racing and I’m eager to get in the car this weekend and have a good showing for Symbol Mattress,” said Hill, the 2011 NASCAR XFINITY Series Rookie of the Year. “It’s great for us as a growing team to have the support of a local company that is keen to spreading their message through NASCAR.

“The car is going to look great and we’re working feverously to continue to make gains week after week in the Cup Series. I’m proud of the progress we’ve made and it’s only going to continue to improve.”

In addition to Symbol Mattress, RWR is proud to carry the support of Spoonful of Music, Lilly Trucking, Picture It Solid Photography and BUBBA burger® as associate marketing partner for the eighth race on the 2017 Monster Energy NASCAR Cup Series tour.

For more on Rick Ware Racing, please “like” them on Facebook (Facebook.com/rickwareracing) or visit WareRacing.com.

Rick Ware Racing is on Twitter. Follow them @RickWareRacing.

Hill tweets too. Follow him @TimmyHillRacer.

MEDIA CONTACT:
Lisa Ware, Rick Ware Racing
lrware@aol.com / rickwareracing@aol.com

New Partners

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